Owl Store - Eaton Centre Toronto

I remember in the past, I used to see lineups at the Owl store. I think they did this on purpose to make the store seem exclusive and popular.

I don't get this, though. The clothing from this store seems pretty average and nothing special. Good marketing ploy with the lineups, though. Was this Drake's brilliant marketing idea?

No lineups at the store today. That's good!

By the way, I know this store is actually called OVO (October's Very Own). But I still refer to it as the Owl store.

Picture of the Owl store taken at Toronto's Eaton Centre loaction in March, 2023.




Address: 220 Yonge St, Toronto, ON M5B 2H1

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